Affiliate program AliExpress ePN


Summer sale!

The Big Sale with up to 70% off will take place in two stages:

  • Warm-up: from June 16 07:00 AM to June 21 06:59 AM (UTC);
  • Sale: from June 21, 07:00 AM to June 26, 06:59:59 AM (UTC).

How is Warm up period useful for a webmaster?

During this period, the first cookie attribution rule applies. This means that if a customer added a product to the Cart or received a Coupon from your affiliate link during the Warm-up period, and placed these orders in the Cart or used a Coupon during the sale, the commission is guaranteed to be yours. Therefore, it is important that as many users as possible follow your links, add items to the cart, and receive coupons during Warm-up.

Landing pages of the sale:

Promo codes for all countries, except CIS countries:

Promo codes for all buyers:

Period: from 21.06 7:00 to 26.06 6:59 (UTC).

  • EPN3 $ 3 OFF $ 30
  • EPN6 $ 6 OFF $ 50
  • EPN21328 $ 7 OFF $ 50
  • EPN11 $ 11 OFF $ 90
  • EPN13 $ 13 OFF $ 110

  • 618ALI3 $ 3 OFF $ 30
  • 618ALI6 $ 6 OFF $ 50
  • 618ALI11 $ 11 OFF $ 90
  • 618ALI13 $ 13 OFF $ 110
  • 618ALI18 $ 18 OFF $ 150
  • 618ALI23 $ 23 OFF $ 190

Promo codes for new buyers:

Period: from 21.06 7:00 AM to 26.06 6:59 AM (UTC).

  • 3EPN $ 3 off from $ 4
  • 6183NEW $ 3 off from $ 4

Webmaster rates for orders delivered to non-CIS countries:

Category Rate
Hot sale products up to 70 %
Mobile phone accessories, Interior accessories, Garden supplies, Women's clothing, Men's clothing, Children's clothing 7%
Mobile phone, Computer peripherals, Tablets, Desktop, Laptop/netbooks, Home audio& video Equipment, External storage, Internal storage 2.4%
Xiaomi/Lenovo /UMIDIGI/OnePlus and other brands stores in this list 0.8%
All other categories 5.5%
Non-affiliate store products in this list 0%
Transportation costs / mobile payments / any kind of virtual goods. (Orders from this category are not displayed in statistics) 0%


  • Depending on the category of the product, the commission will be from 0.8% to 70%.

  • Non-affiliate store products without commission are those stores where AliExpress does not pay a commission for purchases. The list is dynamic and can be adjusted.

  • Important! Since 10 September 2020, AliExpress have stopped pay commission for non-affiliate goods, if the delivery country is not the CIS, for the following types of traffic: Cashback, Toolbars and browser extensions, Dropshipping. However, the commission for non-affiliate products will also be charged for the rest of permitted traffic types.

  • Non-affiliate products are products from stores that do not participate in the AliExpress Affiliate Program. The waiting time for commission on non-affiliate orders is up to 90 days after confirmation of receipt of the goods on AliExpress.

  • Using the Link Checker you can find out the approximate % rate and check the affiliation of the product.

Webmaster rates for orders to CIS countries, except Ukraine:

Category Rate
Hot sale products up to 70 %
Affiliate products from 0.8% to 7%
Non-affiliate 2.4%
Non-affiliate store products in this list 0%
Transportation costs / mobile payments / any kind of virtual goods. (Orders from this category are not displayed in statistics) 0%


  • Affiliate Products are products from stores that participate in the AliExpress Affiliate Program. The commission on goods depends on the rate of the seller on AliExpress.

  • Non-affiliate products. According to the new AliExpress rules (from 9 October 2020,10:00 (MSK)), the partner commission will be charged for these goods upon delivery to the following countries: Russia, Armenia, Azerbaijan, Belarus, Georgia, Kyrgyzstan, Kazakhstan, Tajikistan, Turkmenistan, Uzbekistan, Moldova.

The waiting time for commission on non-affiliate orders is up to 90 days after confirmation of receipt of the goods on AliExpress.

  • Using the Link Checker you can find out the approximate % rate and check the affiliation of the product.

Attribution models

Priority of pages on AliExpress by attribution:

  • Personal Hotlsale Product Page> Personal Regular Product Page> Category / Stock Page and more>

  • The attribution of links to personal product pages on AliExpress is higher than to any other AliExpress page. Example: the buyer follows the link of the webmaster 1, which leads to the product. Then he goes to the affiliate link of webmaster 2, which leads, for example, to Result: the order will be credited to the webmaster 1.

  • Attribution of Russian stores. In order for a product from a Russian store to be counted, the buyer must follow your affiliate link, which leads directly to this product or to any page of a specific Russian store and place an order there. List of affiliate Russian stores on AliExpress.

  • Hot sale attribution. To receive an increased percentage of hot sale products, the user must follow your affiliate link, which leads directly to this product and place an order. If, for example, a user clicked on an affiliate link that leads to the main page of AliExpress, and then bought a hot sale product, then a standard commission will be charged.

Detailed requirements for traffic sources for the CIS countries are in the file

For all other countries all types of arbitrage traffic are allowed except: contextual advertising for the brand.

Pay your attention!

  • If an affiliate link leads to a product whose page is not available or to a product from a store that does not participate in the affiliate program, AliExpress may automatically redirect the referral to a similar product from a seller participating in the AliExpress affiliate program.
  • When creating affiliate links on AliExpress, use only direct links such as, etc. If you use a link in the format, commission may not be included.
  • The commission is always “cut off” to downwards by AliExpress. This is especially evident on orders with small amounts. Such bias of 1-2 cents in this situation is normal. This is the result of rounding at different stages of the movement of money.
  • AliExpress can reject orders on its side if the buyer applied one of AliExpress coupons (Special Coupon, Coupon from Seller, Coupon for a new customer, etc.) or coins when placing an order.
  • If the buyer uses the plugin "AliExpress Assistant - Online Shopping", then the order may be interrupted and, accordingly, no commission will be charged.
  • Order numbers in the buyer's personal account on AliExpress and ePN statistics may be different.
  • For goods with express delivery from the "Yes!" no commission is charged in the AliExpress mobile application.
  • Commission is charged on the cost of goods excluding shipping costs and is no more than $ 38.5 per order. In case of opening a dispute on the order, the amount of the commission on it will be deducted from your balance.

Benefits of the AliExpress app that you can use to attract users:

  • Lifestreams from celebrities and bloggers, product reviews feed
  • Games where you can get coins and coupons
  • Convenient payment and quick access to the order list
  • Special prices for beginners
  • Product search by photo
  • Cool push notifications with coupons and super prices, so be sure to turn on notifications so you don't miss them!

Terms of cooperation:

We ask you to carefully read the terms of cooperation of partners with AliExpress Russia and adhere to these recommendations, which apply to webmasters with traffic from the CIS countries. In case of violation of the recommendations, the platform has the right to refuse to cooperate with a partner unilaterally.

Why it is profitable to direct traffic to AliExpress
  • The time of order confirmation
    Average 50-70 days
  • The minimum bet for webmasters
    2 %
  • Referral program
    5 % From the income of the involved partner
  • Cookie lifetime
    15 days - for the CIS countries; 3 days - for other countries
  • Geo-targeting
Commission rate AliExpress?
  • Maximum rate
  • Minimum rate
Requirements traffic sources


  • Contextual advertising
  • Banner advertising
  • RichMedia
  • E-mail newsletter
  • Public groups / communities in social networks
  • Teaser advertising
  • Doorway
  • Content sites
  • SMS-mailing
  • Cashback service
  • Traffic brokering
  • Price-Comparison (price comparison sites and marketplaces)
  • Mobile traffic
  • Remarketing
  • Coupons/promo codes aggregators
  • YouTube-channels
  • Targeted advertising
  • Applications / games in social networks
  • Instant messengers


  • Contextual advertising on the brand
  • Clic-under/Pop-under
  • Motivated traffic
  • Push Ads
  • Toolbars and Plugins
  • Adult
Pay attention

All products on the AliExpress affiliate program are participating in the AliExpress website, except items from the "Mall" section with delivery from Russia.

*Contextual advertising in the partner program AliExpress is allowed with the following restriction: in keywords, text and title of the ad it is forbidden to use the words aliexpress / aliexpress and the like (including spelling with errors and in other languages). Brand inquiries (alibaba, aliexpress, alibaba, aliexpress, as well as similar spellings or spelling with errors) should be added to the list of negative keywords.

**Placement of affiliate links in e-mail and SMS-mailings is acceptable in case the user voluntarily subscribes to the newsletter and has the obvious possibility to terminate the subscription at any time.

Sources of traffic in the AliExpress ePN affiliate program must not infringe the copyright of Alibaba Group on its trademarks and domain names. Main rules, concerning Alibaba Group trademark usage on traffic sources taking part in the affiliate program, are the following:

  1. The 'AliExpress' word cannot be used in the domain name of the website. Variants with a spelling mistake and names similar to Aliexpress are also not allowed.

  2. The header of the website and logotypes of the communities in social networks cannot contain the new or old logotype of Aliexpress and its easily recognized elements. The Aliexpress favicon cannot be copied as well.

  3. Main principle that should be followed by the websites participating in the affiliate program is the following: it must be clear to the users, that this is a third-party website, that is not related to AliExpress/Alibaba Group legally. Thank you for understanding. If you have any questions on this aspect of the rules, please, contact the support team. We’ll be happy to review every traffic source individually and to give you recommendations on each of your projects. More details on using the Alibaba Group / AliExpress trade mark you can read in the FAQ.

  4. Any transitions of users on partner banners / links placed by AliExpress ePN program participants should be an expression of the willing and conscious desire of the user to buy the described product, or learn more about the offered offer / product.

  5. Cookie-stuffing is totally prohibited in any form.

  6. Sources of traffic in the AliExpress ePN affiliate program should not contain refund - content aimed at deceiving AliExpress salespeople, as well as content that may in any form damage the reputation of AliExpress.

  7. It's strictly against the rules to place affiliate and referral links on the Aliexpress website, including reviews on the product pages. In case of revealing such violation the account will be blocked, all earnings will be deducted.