In this short article you will learn what verticals in traffic arbitrage are, and which vertical to choose to make money online. Let’s go!
What are verticals in traffic arbitrage?
Verticals in traffic arbitrage is a group of related offers (shops/goods/services), which are united in one topic and on which you can dump traffic. A vertical is defined not only by a set of offers, but also by the methods and techniques you will use to extract traffic.
If for one vertical a certain source of traffic sources will fit perfectly, then in another vertical this source will not bring profit.
The main verticals in traffic arbitrage
Now let’s list the main (most popular) verticals in traffic arbitrage.
Adult
Adult – this vertical combines products, online stores and services with goods for adults. You can see adalt affiliates at the link.
Dating
Dating – in this vertical affiliate programs of dating services are collected. Dating is closely related to adult, but it is much easier to cast on dating, and the sanctions of advertising systems in dating is less common. The most popular dating sites are:
- eHarmony
- Plenty of Fish
- Match
Gambling
Gambling is a vertical in traffic arbitrage, which includes offers from online casinos and online gambling.
Betting
Betting – this vertical combines affiliate programs of bookmakers. Here players place bets in online bookmakers, and webmasters receive an agency fee for attracting them.
Other verticals
White goods (ecommerce)
This vertical includes affiliate programs of online stores and marketplaces. In this direction, the audience has the highest trust in the offerer, and CR (conversion rate) is traditionally higher.
Essay
This niche includes educational affiliate programs – services that provide mostly ready-made student papers: essays, theses and term papers, or exchanges where some students perform the work of others to order. This also includes course affiliate programs, although the essay niche is still more about custom dissertations.
Nutra
This is a niche with affiliate programs for cosmetics and health and beauty products. Most beginners start with this niche, because there is a lot of traffic, high trust of the audience to the product, and most of the offers here – white.
Sweepstakes
In this vertical you will find offers related to people’s desire to get something for free. In a classic sweepstakes, you get paid for a person’s contact details: email, phone number and name. All you need to do is to create a sweepstakes website with a product giveaway and an application form and drive traffic to it from available sources.
Financial affiliates
This includes affiliate programs of banks and microfinance organizations. In this vertical you get income for each borrower attracted: payments are made according to the CPA, Revenue Share or CPL model.
Affiliate programs of cashback services
Here you get a stable income for each new user attracted to one or another cashback service.
CPA verticals – what are they?
Often on the vastness of the Internet you can meet the term “CPA verticals”. What is it? In fact, the term means all of the above verticals with one caveat: in them, the advertiser pays the webmaster on the model of CPA (Cost per action) – payment for the target action.
The action can be a purchase, registration, app installation, or anything else.
Which vertical in traffic arbitrage should a beginner choose?
Despite the fact that a lot of arbitrageurs who run their own YouTube channels advise to take a closer look at dating, we have a different opinion. Dating is necessarily associated with circumventing the rules of advertising platforms, constant restrictions and bans. This can quickly demotivate and demoralize a newbie in traffic arbitrage.
That’s why we recommend beginners to turn to commodity affiliates with white-label offers. Trust to them from the audience is much higher, advertising creatives are not banned, and the percentage of conversion is much higher than in the same gebling.
Conclusions
We’ve talked about verticals in traffic arbitrage and given you a direction to follow when choosing a vertical to make money in. In our blog you will find detailed guides on how to make money from traffic arbitrage: read the guides and lei in plus with the ePN affiliate program!
Learn more on traffic arbitrage and its verticals with ePN affiliate platform!