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What is monetization in simple words

Get to know what monetization actually is and how I could be implemented to your personal case.

What is monetization?

Monetization is the process of making money from the digital content you create. It can be articles, videos or podcasts. Read this page and learn all about monetization: its models, what sources can be monetized, and how it works.

Traffic monetization

In this section you will learn everything about traffic monetization on your resources: whether it’s a website, YouTube channel or blog. There is also some basic information here that will help you navigate the world of making money online.

Social media monetization

If you don’t have a website or a YouTube channel, then the section “social media monetization” is definitely for you. Here you will learn ways to monetize any social network: from the rare (like Pinterest) to the most popular (like Tik Tok).

► Monetization is one of the ways to earn money online from the content you create. Monetization is carried out by three models: CPM, CPC and CPA.

Monetization models (CPM, CPC, CPA)

CPM (Cost per mille) – payment per thousand impressions. The simplest, but at the same time the most low-margin way of monetizing content. With this model you get 30-40 rubles per 1000 views of advertising on your site. Not suitable for social networks.

CPC (Cost per click) – pay per click. This monetization model is slightly more profitable, but it is also suitable only for owners of their own resources on the Internet. With the CPC model, you get from 1 to 6 rubles for each conscious click of your readers on an advertisement.

CPA (Cost per action) – payment per action (purchase, registration). This is the most profitable way of monetizing traffic today, which is ideal for both bloggers and owners of websites and their own groups and accounts in any social networks. With the CPA model, you get a fixed percentage of the amount of your reader’s purchase in a particular store or online service.